Few farms grow the “Tomato King“, as locally called: Agriconserve Rega grows and process the San Marzano DOP tomato, Italian excellence, following the centuries-old tradition of the vertical growing technique.

The San Marzano tomato is appreciated all over the world for it’s intrinsic characteristics: typically sweet and sourtaste, little presence of seeds and an easily peelable brightred skin. In 1996, San Marzano Tomato obtained the recognition by the UE as DOP product. This success is the result of a series of factors: the Mediterranean climate, the very fertile soil, the skill of local farmers.